Welcome to Firm Favourites, the podcast that puts legal marketing and BD teams where they belong – as firm favourites!!
We highlight the essential role of marketing and business development professionals in law firms, showcasing their expertise and insights critical for driving growth. From Bangkok to Brussels, we bring you actionable advice and insider perspectives from top industry professionals to help you stay ahead in the ever-changing legal landscape.
In this episode, we speak with Gaia Francieri, Global Head of Marketing and Business Development at Grimaldi Alliance and founder of MOPI, Italy’s premier marketing association for law firms. Gaia shares her journey of bringing marketing into the leadership sphere, navigating challenges unique to the legal sector, and fostering client-centric strategies that drive innovation and trust.
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